Princess Eugenie and her sister Princess Beatrice made their second trip to Royal Ascot on Thursday, for the event’s annual “Ladies’ Day.” Traditionally, this is the day when female guests pull out all the stops when it comes to their outfits, with a specific focus on millinery. Of course, Eugenie is no stranger to a statement hat. This time around, she turned to Edinburgh-based Sally-Ann Provan, wearing the designer’s Naeva boater hat, which was perfectly matched to her floral Erdem dress. The black and white design featured a floating brim that stood out from the rest of the hat, draped in white flowers to match those on her dress.
The dress itself was a knee-length floral design with a high ruffled neck and long sleeves, a silhouette the princess is very familiar with. This particular dress is currently on sale (though it’ll still set you back over $1,000). The hemline was quite risky for Royal Ascot, when most royals opt to keep their dresses below the knee. However, Eugenie’s got a bit of a history with Erdem’s pretty knee-length floral dresses, and she clearly knows they work for her: she wore one in her engagement photos, after all! Keep reading to take a closer look at her Ladies’ Day outfit, then shop the look for yourself.
Princess Eugenie’s Floral Dress Is So Far From Ordinary, It’s the Center of Attention